Like most people I love a good sound bite or a witty one liner. Distilling a complex issue down to a few words is a very complex task and takes a keen mind, for me, H.L. Mencken was a master of this:
I believe in only one thing: liberty; but I do not believe in liberty enough to want to force it upon anyone.
It's short, memorable and very much to the point. For these reasons, the idea is super portable, posting something like this on twitter could see your idea entering a vast number of other people's heads and finding a resting place. There is, of course, a draw back to this, ably condensed by Mr. Mencken:
For every complex problem there is an answer that is clear, simple, and wrong.
While Mencken's pithy quotes are short, memorable and well thought through, it is only the first two factors that make them repeatable and "sticky". Therein lies the rub...
If god meant for people to talk into cellphones, he would've put our mouths on the side of our heads...
Just because something is pithy doesn't mean it has value above and beyond amusement. Sometimes, that's the point of a quote, we're dealing with those times when it's not. Fortunately, some are easy to deal with, for example if they are simply factually incorrect:
The chance that higher life forms might have emerged in this way (natural selection) is comparable with the chance that a tornado sweeping through a junk-yard might assemble a Boeing 747 from the materials therein.
No, it's not.
Others, however, require a bit more thought. I saw this little nugget of wisdom today, it's not an Mencken quote and I doubt it would convince anyone to swap sides in an argument, but it seems to have the effect of cementing together people of the same view. It's tweet provoked a very focused discussion on gun control.
We keep having shootings because there aren’t enough guns yet.
It's short and memorable - so it gets a tick for being portable. But what idea does it bring to the point? The idea that guns cause shootings? That people only want to harm other people because they have access to guns? If you put a normal, healthy individual in a room full of guns will they transform into a murderer? Or are there more complex reasons why shootings occur?
Get to the point
I chose H.L. Mencken's quotes because they are great examples of the power of short, memorable phrases; they sum up a large idea correctly without room for error in interpretation. It's pretty obvious that saying things that are just blatantly wrong is to be avoided in short, memorable phrases as in long, unmemorable ones. The reason for this post is the final example, where the phrase is ambiguous. It's hardly worth a blog post to explain that people should say what they mean and try not to be ambiguous or wrong, but this is where short, memorable phrases tend to be different. They entice us with a witty, highly repeatable phrase which supports our view on a subject. It's flattering to think that others agree with us and the tendency is to repeat these things without thinking too much about them. However, if they are not exact, if they don't focus on saying only what they mean, other ideas can slip in unnoticed.
Most people would agree that shootings are a bad thing and the fact that there are so many shootings is a form of evidence that the wrong people have the guns. The passenger idea here is that banning guns would solve the problem. I could be persuaded to agree with the comment "I don't feel comfortable with the general public having guns because they need to be told to wash their hands after using a public toilet". But I see no evidence to suggest that banning things is a reasonable way to solve the problem.
The reason Mencken wrote so many quality little quotes is that he took the time to say exactly what he meant, not sacrificing precision for brevity. When his topic was more complex, he was less brief. However, in short phrases lacking that exactness there is the danger of introducing passenger ideas, either intentionally or by accident.
The fact that I have no remedy for all the sorrows of the world is no reason for my accepting yours. It simply supports the strong probability that yours is a fake.
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